The brief
To create a new website presence that reflects the mission and values of Mary MacKillop Place and the Sisters of Saint Joseph.
Goals and objectives
- Convert website visits to sales, bookings, enquiries, visitors and guests.
- Contain purposeful content with the intent to inform, support, share and educate.
- Promote consumer confidence that Mary MacKillop Place can service visitor and guest expectations in terms of accommodation, hospitality and conference facilities.
- Service the needs of the community by ensuring information for pastoral care, chapel offerings, liturgies, café, museum and contact information is easy to find.
- Aid in the support of the Sisters of St Joseph.
- Promotes the unique points of difference and the haven Mary MacKillop Place offers pilgrims from all walks of life as a safe and inspiring destination.
